What would you describe as intelligence; memorising notes for exams only to forget about them in the summer, or making funny jokes on the fly on seemingly any topic? How about a magician who performs strictly on a script or a magician who changes the routine ever so slightly depending on the audience? This isn't a case for who is'more intelligent', but rather, when something is an act of intelligence. Intelligence is a widely used term ("So and so is highly intelligent", "emotional intelligence", "artificial intelligence" etc.) across many aspects of life. It's often associated with the ability to learn and process information quickly, broadly or deeply.

Although there are many good reasons to remember year 2020, but we have to accept the sad reality i.e. COVID-19 as well which is the major downside of same year. The best parts are the automation and the enhancement of customer experience through Companies are getting advanced in many ways to provide tailored and elegant solutions. Technologies like 5G (6G and Quantum computing are little far for now), cutting-edge medical diagnostics systems, real-time -powered e-commerce, consumer electronics, and smart personal assistants are few examples. 's bundle of joy (Machine learning and its advancement to and neural network) as horizontal scaling techniques have taken almost every other businesses and technology to the next level.

Although there are many good reasons to remember year 2020, but we have to accept the sad reality i.e. COVID-19 as well which is the major downside of same year. The best parts are the automation and the enhancement of customer experience through ML and AI. Another learning which came out very strongly is "Work From Home", it has taught us that we all can do a lot more from home what we used to think. In current times businesses are more focused on AI & ML and investing massive capital for the same.

Anyone worried about the threat of a Skynet-esque rise of the machines may be able to rest a little easier after the release of new protective measures designed to avoid a potential AI uprising. The nonprofit MITRE Corporation has teamed up with 12 top technology companies, including the likes of Microsoft, IBM and Nvidia to launch the Adversarial ML Threat Matrix. The group says the system is an open framework created to help security analysts spot, alert, respond to and address threats targeting machine learning (ML) systems. Microsoft says the release was motivated by a continuing growth in the number of attacks against commercial ML sytems around the world. The company surveyed a selection of 28 major businesses, finding that almost all are still unaware of the threat that adversarial machine learning can pose, with twenty-five out of the 28 saying that they don't have the right tools in place to secure their ML systems.

In today's digital evolution, traditional methods of verification while still vital is ineffective in combating today's fraudsters. There's now an ever increasing need to apply a layered approach and leverage probabilistic techniques such as machine learning, device and telephony intelligence to help combat fraudsters who have access to the same traditional data you're verifying as part of your existing fraud strategy.

With technology moving as fast as it is, we're all scrambling to stay relevant. And marketers are no exception. Every day, we're met with stories about robots taking over our jobs and AI-less businesses soon being left in the dust. And in this dramatically shapeshifting panorama, it's easy to get all shifty-eyed and assume your competitors are nailing the whole AI thing, poised to bury you. Naturally, you look for solutions to put your marketing capabilities on steroids, vowing to tap the power of AI.